|  Adventures
         in Surround Sound, from 7.2 to Quad (personal
         and historical notes, basics, and acoustic realities often
         forgotten)
 
 = P
         a r t  3 =
 | 
 
 
   
      |  Jousting
         at Windmills An
         "Infamous" Whistle-blowing Letter to
         Billboard
 
  Looking
         back on episodes like what follows from today, I wonder what
         ever possessed me. I must have been HATED for a few of the
         things I did in good conscience, like this whistle-blowing.
         Certainly you realize why Don Quixote is a poor role-model.
         Try to tell that to a young, alert person who's out to:
         "save truth, justice and the American Way..." Phooey. BTW,
         Since Surround Sound 5.1 is really just Quadraphony with an
         added front center speaker and a distinct sub woofer
         channel, the experiences with quad are completely applicable
         to the latest surround sound systems. Suddenly 30 year old
         events are important and fresh all over again, and what
         follows is not so much quaint "history" as it is "background
         reading." 
 
 
 As
         luck would have it, I was signed to an exclusive contract
         with CBS Records (long before Sony took it over), when the
         first Quadraphonic craze hit. There was a close connection
         between CBS and Sony even back then, and Sony had (through a
         long, devious route) become interested in a surround system
         which CBS Laboratories in Stanford CT had fooled around with
         in the late 60's, abandoning it eventually. This was an
         interim, shortcut method to fit (encode) four channel audio
         masters onto an ordinary two-track record, then reconstruct
         the four (decode) on playback. Ben Bauer, an extremely
         talented engineer and delightful person, had led his CBS
         team through various alternatives in the late 60's, only to
         decide none of them really worked. He recommended that the
         company wait for a genuine four channel home delivery system
         to evolve, that this wasn't it.
 
 Poor Ben was surprised
         a year or two later to get a call from an executive over at
         "Black Rock", the CBS headquarters in NYC, asking about
         "this new four channel sound stuff." The executive had just
         been grilled by some of his contacts in Japan, who had found
         this abandoned "matrix quad system" (as it was called), and
         thought it looked like an easy way to expand sales. They
         wanted the USA offices at CBS to assemble some prototype
         recordings that used the system, and would in return send
         the NYC offices some tests they had been trying out in
         Japan. There was a buzz-on, and Ben was asked to comply. He
         had already proven that all such bootstrap methods, trying
         to get something for nothing, were doomed to failure. But
         now he was going to be required to do it anyway, or at least
         invent a few tricks that would satisfy the home office, and
         which they could send to the Japan CBS offices. He hoped it
         would then all fade away with that.
 
 We got called into the
         fray soon enough. Here we had one of the hottest classical
         albums ever made, and it seemed a natural for a new
         quadraphonic version. Rachel Elkind took a couple of long
         calls from the heads at Masterworks division (no doubt John
         McClure, perhaps also Tom Frost and Clive Davis), and
         suddenly we were in trouble, too. I'd been making four
         channel surround masters for a dozen years by then, and knew
         a little about surround sound. We'd been the news bytes
         about several of the majors, as they began pioneering this
         newest home audio idea. We learned that JVC in Japan had
         been developing a clever idea that actually *could* squeeze
         all the necessary information into a conventional LP -- four
         discrete channels.
 
 JVC Japan was pushing
         forward with their CD-4,
         an honest, if complex quad method which was loosely based on
         Jerry Minter's early Stereophonic LP's (two track stereo) of
         1958: place the extra information as a super high frequency
         tone that is FM modulated, more like radio than stylus in
         groove records. Minter had taken the (mono) "sum" mix of
         Left and Right, L+R,
         as it was called, and recorded that in the usual way. He
         took another mix, a "difference" of the two sides,
         L-R
         (
         which means the R was phase-flipped 180 degrees and added to
         normal L), and
         modulated a 25 kHz tone with it, yielding the radio-like
         signal. That was mixed with the mono sum to make the record.
         Since 25 k is above most human hearing, you couldn't hear
         this tone. But an ingenious, inexpensive add-on circuit
         picked it up, detected it, and mixed it back in a simple
         circuit (called a "matrix") to obtain the original two
         tracks, L
         and R.
         Mono listeners just heard the mono mix (so it was
         compatible). Clever idea. Anyway, JVC was doing this stunt
         twice on a stereo LP, getting four distinct tracks from
         it.
 
 The good idea was never
         trouble-free. Early on we were given some of their special
         equipment and cut some albums using the cutting facilities
         they'd set up in the USA. (It was amusing how several CD-4
         doors opened after the letter below was published... ;^) The
         JVC method was generally a bit noisy, prone to distortion,
         and was delicate to install and operate. But it often
         sounded quite good, too, when treated with some TLC. Sony
         had tried and given up on such a high-strung design. Can't
         say I blame them, it was a major engineering campaign for
         JVC, and for RCA, their US affiliate on the new
         "QuadraDisks." Sony/CBS instead continued with their
         blood-from-a-stone pseudo-quad designs, much as Sansui, yet
         another Japanese company, was doing at the time with
         QS.
         Ben Bauer came up with one of the best choices of a poor
         lot, and SQ
         was born.
 
 A hasty appointment was
         made, and Ben came to our studio downstairs in the
         brownstone one afternoon in the Summer of 72, with a bright,
         sharp engineer named Dan Gravereaux. They brought with them
         the latest "encoding" and "decoding" equipment they had thus
         far produced. We were given some copies of the very first
         titles that CBS would be putting out in the new scheme, and
         photocopies of a few detailed technical articles which
         described the methods and history behind SQ. Their "job"
         obviously, was to convince us to go along with their scheme.
         The background scuttlebutt I've related above was only
         learned a couple of years later. I felt bad for Ben, who was
         obviously such a nice, urbane man, with great charm and
         knowledge.
 
 But I also felt bad for
         us. We spent the next several weeks trying to get what we
         could from the SQ hardware. It was pretty gruesome. I guess
         for many producers and engineers SQ was adequate. It could
         handle a kind of ping-ping pong-pong stereo, as I called it,
         as long as you simply pan-potted a few locations around the
         periphery. It was impossible to have natural or simulated
         instrument leakage: the same sound heard over more than one
         or two channels. A ghost center effect, something I'd used
         for years, was out of the question. It would gather up on
         the final Left track, and cancel out on the final Right
         track. Other combinations, like diagonal splits, were even
         worse. Baloney!
 
 
            
               | A
                  Saber-cut to the Heart of the
                  Matter  Out of
                  curiosity and pique, I came up with an amusing,
                  barbed demonstration track in quad that made our
                  point with a razor-sharp sabre. The track sounded
                  like a few minutes of a large group of people at a
                  cocktail party, yatta-yatta-ing away all around the
                  room, recorded cleanly in discrete quadraphony,
                  hard to follow any one conversation. BUT -- when
                  this clever little "nasty" was fed into the SQ
                  encoder something strange happened: nearly all of
                  the voices slowly faded away into a soft background
                  sputtering, leaving but one voice that could be
                  heard! And that was the voice of our good friend,
                  Bob Schwarz. He cheerfully deadpanned, in his
                  wonderfully rich radio announcer's voice: "Hi, are
                  you enjoying the party? Me, too. But where did
                  everyone go? That's odd, I couldn't hear myself
                  there in the discrete. But now I can on the matrix.
                  There must be something funny going on with these
                  matrix systems, don't you think?" Then everyone
                  else's chatter faded back in. Deathless silence
                  from the CBS people we played it for. Priceless
                  moment. (Also stupidly naive and showoff-y, not
                  something that would ever be mentioned in a good
                  class on Diplomacy... ;^)
 
 Sansui QS had
                  the same Achilles Heel, also the older pioneering
                  RM. All
                  of the Matrix-Quad systems do, for they all toss
                  away half of the information. It's referred to in
                  the original 1972 letter below.
 |   We knew CBS's company
         plan, and we had just mixed our S-OB multitrack tapes once
         again to real surround, before getting the new equipment.
         There were a great many "tricks" we would have to use to
         cover my "impertinent questions," to continue doing nothing
         more demanding than what I'd already been doing for years.
         These tricks were conscious, deliberate clever workarounds,
         and you really had to think twice at every step about what
         you were doing, and what would get translated reasonably
         well, and what wouldn't. Or just try to be satisfied with
         the old Double-Ping-Pong, as we'll describe next. This is
         not the place to go into these additional SQ-encoding
         kludges. I'll post some of the details eventually, some
         scans of my notes and diagrams that were necessary if you
         were to avoid getting bitten by the severe creative and
         musical compromises that SQ would require.
         (Note:
         the first few diagrams are already uploaded and ready to
         peruse on
         the next surround page.)
 
 I found Sansui's QS
         scheme somewhat more to my liking. It suffered somewhat in
         front separation compared to the CBS, but when the two-track
         versions encoded by Sansui's QS system were played back on
         ordinary stereo equipment the results were very close to the
         way Rachel and I had been making two track stereo masters
         from all our four track masters for a few years. CBS's SQ
         design was just plain "weird" when heard on normal stereo,
         except if you restricted the placements to normal two tracks
         up in front, like close mikes over a band or orchestra,
         while the "rear" channels were distant reverb hall-sound
         channels. For that it was fine. Also Enoch-Light variations
         on unsubtle ping-ping pong-pong mixes worked well,
         especially on the latest "Logic" decoders, which rode gain
         automatically, trying to enhance the miserable separation of
         all matrix designs. Light would place antiphonal instruments
         only in the exact four channels, not much in-between, and
         that kind of limited quad was reasonably well served by the
         matrix systems with logic steering.
 
 CBS had no sooner put
         out our "Switched-On Bach" in an SQ edition, that we were
         able to hear it on their best decoder. The result was
         depressing, very much a warped joke version of what we'd
         made. Well, it was on all but one
         track: the Two-part
         Invention in F. That one worked quite well. Why? Because it
         had come from the only mono master on S-OB, the first track
         recorded (I had "stereoized it for the first stereo
         release). So we were forced to use pan-pots to walk and jump
         the mono Invention all around the room, to the exact four
         speakers, not much in between. It's effective in small
         doses, I guess (the Invention is short), and quite a few
         people wrote rave reviews about the SQ version. I wanted
         nothing more to do with it. CBS refused to use the
         "competition's system", the JVC QuadraDisk, which had been
         improving steadily. I
         was signed to the wrong company!
         (On
         the other hand, to be perfectly fair, the JVC system had
         great trouble handling many high frequency sounds on
         Sonic Seasonings and some of our other masters
         without audible distortion. We cut a few careful tests on
         CD-4 and had to throw in the towel -- our music was just too
         demanding -- ouch! You'll detect that we'd decided to wait
         it out by the second letter below. And, well like, it's only
         taken a quarter century! ;o)
 If we'd signed with RCA
         initially, as we nearly did, things would have worked out
         differently. We'd have put out many of our albums in genuine
         quad (discrete, meaning honest four ins and four outs), and
         neither of these letters would have been written. Then it
         would have been upsetting when CD's first were introdiced an
         absolutely NO ONE took advantage of the four channel format
         they offer (still do). Yep, a plain old CD can store about
         half stereo's maximum time, or 38 minutes of pure quad! Bet
         you didn't know that before -- it's never been implemented
         on CD-players or in the studio, to the best of my knowledge!
         Stuck between greed or honesty, we took the path that many
         (most?) artists probably would not: we cut off extra
         royalties from sales of SQ versions, and demanded our
         pseud-quad S-OB be withdrawn! This was a big financial
         sacrifice for us, just a small studio with not many artists,
         but it was the only ethical thing we could do.
 There might be poor
         souls out there who would think the mild chewing up of S-OB
         by SQ was "the way it was supposed to sound." We wanted no
         part of deceiving the loyal fans we depend upon. I did the
         same sort of thing when the early "copy protection" schemes
         for digital (ca. 1986) appeared. They wanted to slip a deep
         notch filter into all CD's, with nasty results to the music
         (a few high piano notes would nearly disappear, fer pete's
         sake!). I was depressed by how few other artists signed the
         protest petition circulated widely at the time through the
         major recording organizations. Is greed just "the Amuhrican
         Way?" (Have mentioned this before, on the Disknotes
         page.)
 
 Anyway, in 1972 I wrote
         off an infuriated letter, reprinted below, warts and all.
         (Lordy, the execs at CBS and long suffering Ben must have
         been apoplectic
         about it!) Billboard magazine had been running an excellent
         coverage of the ongoing "matrix vs. discrete" debates, so
         off to them went this "letter to the editor." Don't know
         what their editor made of it, but he printed it, one of the
         longest they've ever published, a full page. I've been told
         it created quite a "tempest in a teapot," and helped damp a
         bit of the Wave of BS that flowed out of the matrix fiasco.
         I hope so, I really do hope so...
 | 
  (Top
of the Page)
(Top
of the Page)
   
      |   | 
   
      |  Moog
         Soundings (the
         title the editor came up with for my
         letter...)
 Dear Sir,Pioneers
 Thank you for your particularly comprehensive and clearly
         unbiased reporting especially with regards to quadraphonic
         sound. As one person involved in quadraphonic sound ever
         since the technology became practical, I have been excited
         to see the general interest now rapidly growing in this
         method of "super stereo." But no one in our industry can be
         anything but apprehensive if not confused about the many
         contradictions, ridiculous claims, putdowns and hysterical
         confounding of facts that has made mockery of all the recent
         quadraphonic meetings, public exhibitions, publicity and
         press conferences.
 
 The crux of all confusion seems best indicated by the
         so-called "Great Matrix Debate." Most of the reports you
         have presented over the past year or more have centered on
         that kind of "my system's better than yours" game. Well and
         good. The business and creative elements of the industry are
         perhaps Billboard Magazine's primary concern. And this group
         has a right and a need to be told about the technology
         available, in not overly technical a manner.
 
 It is no secret that we all stand to gain a great deal once
         successful quadraphonic hardware becomes standardized. But
         nowhere has anyone really attempted to state a few simple
         generalities which, like it or not, ought govern our choice.
         Make no mistake, the choice for quadraphonic systems is ours
         not the technical developers and laboratories currently
         engaged in this sort of research. Whatever we, in fact,
         adopt to promote, build home units for, use to produce our
         records, our tapes, our artistic sound paintings i.e., the
         "software" of quadraphonic will become the system. All other
         systems will then phase out, deservedly or not.
 
 
 If we may look back to the
         similar birth of stereo in 1958, it was the few bold
         pioneers: record companies, producers, and phono cartridge
         manufacturers, who literally forced the standardization of
         the Westrex 45/45 stereo-disk system. Otherwise we would
         still be debating the theoretical impossibility of this
         system, and, as some now joke back to mono--we would still
         be a non-stereo industry, likely much smaller than now
         (thanks to the stereo revolution).Discrete
 If I may be permitted an opinion, the only present need we
         have is as that 1958 period, a workable system. As long as
         it possesses no unnecessary theoretical limitations, but
         only has a few "bugs" (perhaps lower level, slightly less
         playing time, and the like), we ought adopt it as we did in
         1958. A few years will iron out those bugs, again as we
         discovered with stereo.
 
 Unfortunately, most quadraphonic pioneers today are not
         willing to accept this small price for a very healthy
         future. They believe, many quite sincerely, that we can
         "boot-strap" ourselves into instant quadraphonic.
         Humbug!
 
 When Rachel Elkind and I began our new "Sonic Seasonings"
         album, we planned for quadraphonic and recorded all the
         materials in quadraphonic. That master, like "Clockwork
         Orange" and most of our other product, is already mixed in
         four channel surround. We tried to process this master on
         all the known matrix systems, and a few not so known. I am
         most unhappy to report that the results were catastrophic
         most of the time, and ho-hum for the rest. And this was
         using the latest state-of-the-art matrix equipment, a
         magnitude better than home matrix equipment. Our
         "Switched-On Bach" was released in the best of the matrix
         systems, CBS's SQ, and we later discovered that, despite
         some critical acclaim, it is a pale mirror of the
         quadraphonic master. Worse, the musical balances are
         irrevocably bastardized so that, at many times, solo lines
         are obliterated by accompaniment.
 
 Columbia has generously agreed to withdraw this album. If
         you should come across any remaining copies of the SQ
         version, avoid it like the plague! -- a strange
         sentiment for profit consciousness, but in the long run we
         believe it is the only valid decision possible. (Please
         note, re: the recent plea for compatible discrete/matrix
         disks, they would be exactly as inferior on all non-discrete
         equipment. Let's not allow ourselves to be conned by glib
         claims to the contrary for this ridiculous comprise). No
         other TEMPI product will be marketed in quadraphonic now for
         a while until a non-matrix system is accepted as an industry
         standard. Perhaps the JVC/RCA carrier disk is the answer. It
         is a "workable system" at least.
 
 
 Admittedly some product on
         matrix disks sounds perfectly fine. Indeed, a master remixed
         for a "ping- ping-pong-pong" quadraphonic will, in general,
         produce acceptable results on most of these systems (which
         despite mathematical differences tend to sound very alike).
         The strong loss of separation and phasing alterations/
         interactions of all these systems is universally
         acknowledged. One reads with disbelief in your pages the
         number of people who rationalize such alterations as
         desirable. The dilutions do make a ping-ping-pong-pong
         master sound more diffuse and less gimmickry than the same
         would sound in pure quad. This latter we now find termed
         "discrete."Possibilities
 For "discrete" product to sound natural and acceptable to
         most people, we will all have to learn as we did in stereo,
         to produce master 4-track tapes with ambience,
         cross-relations and shifting phases of all kinds. There are,
         unlike successful matrix masters, many families of mixes
         possible which will attract even the most naive consumer,
         who, let's admit, has been less than excited by any of the
         matrix systems. Oddly enough, the ingenious matrix systems
         could play an important role in allowing producers to mix
         discrete masters with far more directionalities than the
         ordinary recording studio quadraphonic console permits. We
         can all profit in the end.
 
 
 So I come across as another
         one of those mad discrete thickheads. I'm sorry, let's look
         at the reasons. You need not agree with me in a decision to
         wait for discrete and may prefer to go with a stop-gap
         measure of matrix quad. Again, well and good. Pragmatically
         you are probably safe. But, people, let's not "cut off our
         noses to..."
 1) The theoretical maximum separation for a symmetrical
         matrix system is 4.8 dB; none attain it. Most barely attain
         a 3 dB. If we wish to, we can trade-off left-to-right
         separation for front-to-back or vice versa, as several
         systems do. But after all the effort the industry has
         expended for the 25-35 dB separation of stereo, how can we
         now rationalize being forever happy with 3-5 dB?
 
 2. A two channel stereo system with about 4.5 dB separation
         is scarcely different-sounding from mono on two
         loudspeakers--unless the listener is in the exact center (as
         on earphones). Then the stereo effect is just noticeable.
         Don't take my word, try it next time you are in a studio.
         Have the engineer set up a cross-mix of a stereo master, any
         master, to give 4.5 dB separation. Then move about a little
         and listen. Compare it to a mono tape on the two
         speakers.
 
 3) Matrix (forgetting the mathematical type) means "system
         of intermixes." Three signals can be mixed in several ways
         to give three new signals. These new signals can then be
         re-intermixed to produce the original three unless we throw
         out one or more. The 4-2-4 matrix for quadraphonic discards
         half of the new signals. No decoder is possible in
         this case. That's a misnomer. Re-encoder would be the
         correct terminology.
 
 4) Most consumers at home would object to listening to
         records from one fixed spot, and no one else in the room
         would occupy it at the same time anyway.... a shift of a few
         feet causes a measurable change of loudness of sounds from a
         loudspeaker. For quadraphonic, the balance shifts more than
         the available matrix separation, i.e., despite smokescreen
         claims to the contrary, even an educated ear could not tell
         matrix quadraphonic from mono over four speakers with
         minor exceptions, except from the center of the room. N.B.
         with well mixed discrete just about anywhere in the room is
         usable.
 
 5) In a few systems, like the basic SQ, the left-to-right
         separation is strongly favored, while front-to-back
         deteriorates to an essentially inaudible amount. These
         systems cannot be differentiated from stereo over
         four speakers except from the center of the room, again with
         minor exceptions.
 
 6) Clearly, unless we are willing to depend on the ignorance
         of the consumer, which is indeed a sad fact, some enhancing
         logic is absolutely essential for matrix systems. Thanks to
         the kind help of CBS Laboratories, we at TEMPI were given a
         long opportunity to hear and work with the latest Logic-SQ
         equipment. Compared to all other systems, including SQ
         without logic, it is the only system which even
         begins to sound like a quadraphonic master, for some
         material. Our "Switched-on Bach" SQ disk still was awful
         this on equipment far superior to all available home
         systems.
 
 7) We investigated the cause of the mysterious missing parts
         for "S-OB." It turns out, and this has never been in print
         before, that every matrix quad system has an infinite
         number of signal combinations which cancel out when the
         matrix master is encoded, and can never again be
         recovered.
 
 8) To prove this important point, we produced several
         quadraphonic mixes which vanished when encoded,
         leaving only a very soft sputtering! The SQ was by far the
         most tricky matrix to find such complete examples for, but
         it too, succumbed. Imagine never knowing just what part of a
         meticulous mix will be lopped off, or severely attenuated,
         by the time it gets to disk. This seems eminently more
         important than any position- shifts that may occur.
 
 9) If one is cautious, he can avoid these troublesome
         combinations. We already know that pan-pot and ping-
         pong-ping-pong are safe, if artistically limiting. But they
         do work on sophisticated systems, such as SQ with logic.
         Other systems are less fussy, but sound so like mono in the
         end that you might well ask: "is this trip really
         necessary?" and would you mind giving up 80 percent of
         possible quadraphonic effects permanently?
 
 10) A highly sophisticated logic is already on the drawing
         board stage at CBS Labs and others. By breaking up the sound
         into say, octaves, and using logic on each band separately
         (not unlike Dolby-A in concept and certainly cost) a result
         indistinguishable from discrete quad 95 percent of the time
         is theoretically possible. Of course, a critical listener
         may still be annoyed by the "pumping" effect inevitable on
         gain riding devices as logic requires.
 
 11) The previously mentioned cancellations during making the
         matrix record cannot be removed, how ever. Progress in
         quadraphonic recording and mixing will be severely limited.
         I, for one, would prefer not to have to carry a calculator
         and vector scope, or an encoder / decoder pair around with
         me, to cheek out feasible projects (and also worry about
         additional cancellations in mono playback). The quadraphonic
         masters for "S-OB" and "Sonic Seasonings," "Clockwork
         Orange," etc., do not encode properly because we
         refused to limit ourselves in these ways. The phase and
         amplitude shifts that make sophisticated quadraphonic
         possible here work to confuse and disable encoding. And what
         you can't encode never gets to disk so the new logic systems
         are no help.
 
 12) Finally, these logic schemes, clever as they are,
         become, in fact, more complicated and expensive than the
         carrier system decoders so put-down with heated prejudice by
         the many individuals Billboard has faithfully reported on.
         Without committing myself to the obvious front-runner of
         carrier systems, JVC/ RCA, may I add:
 
 a) The complaints of new cartridges necessary, less playing
         time, lower signal level, etc., are so similar to 1958's
         anti-Westrex propagandizement that one wonders what the
         commotion is all about. A lot of current high-quality stereo
         cartridges work fine, and that's more than the mono
         cartridges of 1958 could do for stereo. Ironically, lower
         signal levels are also heard on most matrix disks,
         due to asymmetrical level peaks from the matrix (which
         cannot be inconspicuously limited during cutting) so the
         overall level cut is reduced. In 1958, the same complaint
         was made about stereo, don't forget.
 
 b) CBS Labs originally developed a carrier disk. It was
         aborted temporarily due to the limitations of
         available plastics and other reasons. The newest record
         materials already are not affected by even fairly abusive
         playing on cheap phonographs. A carrier system then is
         possible. Dirt, not wear, may cause trouble. If you think
         you've worn out the carrier, just reach for the record
         cleaner! In any ease, again this is all old crying a la
         1958, and the situation is nowhere near as bleak as Westrex
         45/45 seemed. Then there's still the option of converting
         the Teldec video disk to a quadraphonic disk of four or more
         hours per side!
 
 e) Actually, even the carrier systems are "matrix" systems.
         The two left channels are mixed, ditto for the right. But
         two other mixes are made for the carriers to hold. In not
         discarding two of the four new signals carrier disks gain
         their superiority. Since no information is lost, the
         cancellations mentioned earlier do not occur and one can
         record with freedom.
 
 d) Some have apparently heard discrete product of poorly
         mixed masters. May I point out that the gimmicky quad
         pinging and ponging is no more inherent than it was in early
         stereo days. And the "blend" control of those days was
         quickly abandoned as more sophisticated records were made.
         Is that not analogous to the present cry that "matrix is
         more natural?" It's a great big BLEND switch! Still, there
         is a place for blending in quadraphonic, and if a producer
         finds a particular matrix quad system provides a pleasing
         "surround" on say, the string tracks, I see no reason why
         s/he ought not use it. And a different system might be used
         for the echo signals, while the rhythm and vocal might be
         the best pinpointed in direct non matrix form. With a
         discrete release available we can have the best of all
         worlds! Any matrix blending will be done in the recording
         studio, under artistic control of the artists, producers and
         engineers. But a permanent blend of all signals
         indiscriminately at home? I don't think we'll need it and
         certainly not want it in a couple of years. Until then,
         caveat emptor!
 Sincerely,==
         August 5, 1972; Billboard Magazine, Page 6 ==W. Carlos
 New York City
 
 
 
            
               | (Note:
                  In the same issue of Billboard magazine, Brad Miller, of the Mystic
                  Moods Orchestra,
 placed a five-inch tall ad drawing reader's
                  attention
 to the above letter, with big letters:
 "IT'S
                  ABOUT TIME THE TAIL STOPPED WAGGING THE
                  DOG!"
 (Brad
                  had been another surround sound enthusiast and
                  pioneer.He also championed a very reasonable system of
                  Quadracasting
 four discrete channels over an ordinary FM
                  transmitter. The FCC
 hemmed and hawed, and Quad faded away. It could
                  have all come to
 fruition a quarter of a century ago! Perhaps now
                  5.1 will carry on.
 Thank
                  you, dear Brad, wherever you are, for
 your constant support and
                  understanding...)
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      |  In
         May of 1974 there had been some change of the status of
         Quadraphony, which was still very much in the news of
         industry record and engineering magazines and the like, if
         not in the perceptions of the public. I tried to summarize
         the situation in a much shorter new letter, again to
         Billboard. I don't remember if this one was also printed by
         them, as I found only a Xerox copy of a typed manuscript in
         my files. We clearly had made the copy and then sent the
         original off to them. It's quite possible that by then the
         initial interest had waned, and the letter was never
         published before this web page. 
 It
         still contains some anger, and youthful hubris but not so
         much as the first one. You'll see that by now I'd done my
         homework, and could toss-off a better grab-bag of terms,
         exact specifications, and evidence. It amused me, when I
         just found the photocopy in a dusty old file folder, to
         discover that way back then I was pushing for the same kind
         of configuration that I had just documented on the earlier
         pages. Can't say I'm not consistent. (You'll also notice
         that I end with an irrelevant "dig" about the way surround
         multi channels are often labeled. On my old console A-B-C
         and D correspond to the far left sweeping through far right
         outputs, nice and symmetrical. Some of the setups I've seen
         are Byzantine, like the way it's done for DTS masters, say
         wha...?) Of course the whole surround sound vehicle never
         completely got off the ground before now. So these issues
         have become timely again in 2001, some 27-28 years later!
         (The
         more things change, the more...)
         For historical sake, I'll include the second Billboard
         letter below.
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      |  More
         Switched-On Quad 
 Dear Sir,The
         Situation in 1972
 Back in mid 1972 you graciously allowed me publication of a
         rather lengthy letter about the then state-of-the-art of
         quad sound. This continuation of that filibuster will be
         briefer, but a lot has happened in the meantime which ought
         be said. since we have yet to come up with a standardized
         name like: Stereophonic, or Monophonic, and although I
         personally prefer: Quadraphonic to the others, Quadrasonic,
         Quadriphonic, Quadrasound, Tetraphony, etc., let's for now
         simply call it by the informal: "Quad."
 
 Frankly, I think all of
         us in our industry really do
         deserve some sort of recognition for sobriety or altruism.
         By 1972 and into 1873 there was still a lot of hyped
         advertising with exorbitant, exaggerated, confusing, and
         often untrue claims made about one particular system over
         all others. There is still some of this nonsense going on,
         but by and large the various manufacturers and sellers of
         quad hardware and software have mellowed into more refined,
         objective ideas in their promotions. The truths about this
         marvelous new medium are at last being heard. Integrity has
         won out, while behind the scenes, a great deal of research
         and development is producing valid breakthroughs now
         reaching the marketplace.
 
 
 Two years ago there were
         several Quad methods under discussion, and at that time
         none
         of these systems was really very good. In comparisons of
         identical recordings we made, under carefully controlled
         conditions and double-blind, both electronic and acoustic
         music, we heard how the various systems altered and
         corrupted our masters. It was like: SQ versus Switched-On
         Bach. Some comparisons:The
         Present (New Developments)
 RM
         Matrix: produced
         very decent Stereo playback, indistinguishable from stereo
         Quad playback, and occasionally lousy Mono playback. Much
         information was lost during encoding.
 
 RM
         Vario-Matrix:
         occasionally was fine for its intended quasi-quad, but
         ambience and balances were poor, and much information was
         lost.
 
 SQ
         Matrix: produced
         mediocre Stereo playback, (with both rear channels
         "folded-in" to equally ambiguous center-fit 1) ,
         indistinguishable from-stereo Quad Play and usually lousy
         Mono Play, and much information was lost.
 
 SQ
         Logic: occasionally
         was fine for its intended Simulated Quad Play, but ambience
         and balances were poor, the first logics were slow-acting
         and "pumped" (newer are much better), but again much
         information was lost.
 
 CD-4:
         produced very decent Stereo and Mono Plays, but quite noisy
         and often distorted Quad Play, which frequently had a
         muffled quality, although no actual information was
         lost.
 
 In general, all other matrix schemes were even worse than RM
         (Sansui originally called it QS) or SQ in most respects' and
         CD-4 was the only available non-matrix schemes. All the quad
         disks had somewhat lower levels than standard Stereo discs.
         The CD-4 at that time had theoretical reasons for the
         reduced level, and both SQ and RM have frequent out-of-phase
         peaks (rather higher than normal stereo) which require a
         more cautious cutting level. Audibly, despite what the V.U.
         meters might have said, they all sounded softer than Stereo,
         in any event (with a few rare exceptions):
 
 So, at that time, I felt the safest decision was to develop
         a "super-stereo" mix-down from our quad masters, and sit out
         and wait until videodisk technology suitably modified, or
         CD-4 type records yielded results which could be called
         'high- fidelity" as well as Quad. Also, since the matrix
         theory as a whole permanently discards one-half of the Quad
         material, I believe it is actually Pseudo-Quad. Perhaps
         "discrete" quad was originally a term dreamed up to hide the
         fact that "discrete" is really the only genuine Quad. I
         second the suggestion that we rename discrete: "true Quad",
         and matrix: "Simulated Quad", not unlike the old ruling
         about mono masters "rechanneled for stereo".
 
 
 But now it is 1974 and the
         situation has changed A few "Simulated Quad" methods,
         notably SQ, have developed special mixing console adapters/
         rechannelers which prevent any mixing combination which
         would cancel out (partially or wholly) -in matrix-encoding
         from ever being produced. The producer and engineer can call
         for all the usual positionings, echo returns, and the hike'
         but only the SQ-safe ones will go through "directly". The
         others will in fact be altered from the intended positions,
         and added along into the mix with no level drop. The
         matrix-limitations are still there, perpetual motion still
         doesn't exist, but at Least you no longer need worry about
         that. Simultaneously a "true Quad" master can be made on a
         four track recorder, for Q8 cartridges, CD-4 disks, or any
         other discrete release now or in the future. All in all,
         it's a most commendable effort, especially for simplified
         and non-critical applications.Speaker
         Placement as a Limitation
 Much more exciting is the discovery that the one preexisting
         "true Quad" method, CD-4, has not been sitting idly by.
         Since in theory this remains a workable
         system, it was
         "only" a matter of time & dedication, genius, money and
         effort before really High Fidelity Quad records (and we all
         want those) could be cut. The surprise for us all is that
         these goals have recently been attained. Although CD-4
         presently remains a delicate affair, with top-quality
         equipment and critical adjustments required at ale points in
         the chain, it works very well under good conditions.
 
 In March Rachel Elkind, my partner, paid a visit to Tom
         Nishida at the west coast "JVC Cutting Center". She brought
         along a new quad master she had produced recently, and I
         engineered of a very demanding piece of music by Eric Siday.
         He utilizes traditional and electronic sources together for
         genuinely exciting results that would place severe demands
         on any system. In our A/B comparison of the test disk
         Mr. Nishida cut for Rachel, it was next-to-impossible for us
         to be certain which we were listening to: master or disk.
         Only the presence of slight surface noises and a couple of
         clipped peaks gave any indication. At last even Eric was
         convinced. And he had found the A/B comparisons with the
         leading matrix system dismally easy to differentiate, so
         unfaithful was it.
 
 We also have learned that CBS has taken delivery of CD-4
         equipment. Quietly, this giant too, is experimenting with
         perfecting a high fidelity "true quad" record, as are many
         other companies. With the newest modifications (several
         major; a few minor but with great improvements, such as new
         cutting stylus shapes) it is at least conceivable that
         records worthy of the small but not unimpressive audiophile
         quad market could be in stores by Christmas. The not so
         critical lower-priced phonograph users would still be best
         served by that new SQ-mixdown type Pseudo-Quad record, at
         least until less delicate and expensive Hi-Fi "true quad"
         hardware is developed.
 
 But don't throw away your old matrix encoders yet - or ever!
         As I mentioned in my last letter, these devices borrow two
         fantastic concepts developed back in the late 50's by
         pioneer Ben Bauer: 90° phase shifters and matrices. And
         those concepts, if used in unorthodox groupings, will be
         significantly important for those of us who wish to push
         open the limits on our new generation of 'True Quad. In a
         very real sense we all are the winners after only a few
         short years now passed.
 
 
 With the dawn of "true
         Quad" presently before us it might be appropriate to suggest
         one more relevant observation. From 1961 to 65 I was
         involved with a small group of experimenters working with
         the then unnamed and primitive four channel techniques out
         of which our present "Quad" developed. We must have tried
         just about every conceivable microphone and loudspeaker
         placement during those years. It ;s ironic to look back now
         and realize that one of the first tried and least successful
         was our dear friend. one speaker in each corner -- 360
         degree surround-sound. It would be out of place to get into
         a technical discussion as to why this idea which really
         sounds "obvious" and "natural" was not so optimum for
         human-style two ear listening. What is important is that
         there are a great many placements which give the aural
         illusion of 360 degree sound, and most of these do not have
         speakers physically behind the listener'==
         May 10, 1974; Sent to the Editor, Billboard Magazine
         ==
 Actually, those who have lived with quad speakers in each
         corner now must realize that it gives us four of those old
         stereo bugaboos. "hole-in-the-middle". Instruments and
         voices simply refuse to blend with 90° separation
         between mikes and speakers (mainly the latter). I won't
         pretend that the final placement we preferred back in the
         early 60's is the ultimate answer? But many people are using
         it now in their homes and studios: four speakers in a deeply
         curved 180 arc, or 60 degrees between each -- like an old
         Cinerama screen! But the most fascinating thing is that it
         not only eliminates those four holes-in- the-middle' but,
         with no particularly involved mixing, it gives a completely
         convincing illusion of sounds Behind, To the Sides, Above,
         Below, Near, Far -- a solid curtain of sound!
 
 Speaking from personal experience, Rachel and I have, in the
         five years of records between our "Switched-On Bach I &
         II" returned to this deep-curve speaker configuration. we
         audition all quad tapes on it, we mix to it, we use it to
         show off quad for our friends and business associates.
         Though this is a limited sample group, we have found:
 
 1) Everything
         is easier to locate, including mistakes (which one can fix
         before a master leaves the studio).
 
 2) We have been able to record a live orchestra on all four
         channels (not echo-only on rears) without an unnatural sense
         of being in the middle. The reverb seems to come from all
         around, even behind, however, yet the placement of
         each instrument or section of instruments is unbelievably
         well-defined in a three dimensional space unattainable with
         either stereo or one speaker per corner quad.
 
 3) For less traditional records it is not difficult to give
         the convincing effect of instruments all around you,
         including dead behind and ahead, or directly at each side.
         All of these are exceedingly poor on the standard quad
         speaker configuration.
 
 As farther evidence of 1), listen to any matrix quad,
         especially one that uses logic, using the 180 degree arc of
         monitors. The old limitations, pumping, instabilities, and
         the rest are at once exposed to the ear. In a way this
         improved speaker configuration really requires that truly
         discrete recordings be used.
 
 Forgive the cliche: "Try it, you'll like it!" But I can't
         help but recommend that we begin mixing for and playing quad
         for our customers using this simple variation and watch us
         all benefit the great results. For those who are fond of
         naming things, we'll want to call the channels: Left Side,
         Left Front, Right Front, Right Side, all in a row, or as
         simple as A-B-C-D!
 
 Sincerely,
 W. Carlos
 New York City
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